https://www.brookehefner.com/about daily 0.75 2022-08-02 https://www.brookehefner.com/work daily 1.0 2022-08-02 https://www.brookehefner.com/work/stranger-things monthly 0.5 2022-07-29 https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1658780175819-2IZ0PYB7LFZLFOLZM5DP/strangerthings3-e1531754135137.jpg Work - Stranger Things STARCOURT MALL AD | How else to show off Hawkins' newest shopping mall than with an authentic local ad straight out of 1985. (Silver Clio Award Winner) https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/3f5404a5-4c93-49c6-9d7c-c58062715885/Screen+Shot+2022-07-29+at+2.41.39+PM.png Work - Stranger Things S4 EASTER EGG CAMPAIGN | From 2020 to 2022, our team coordinated and creatively supported a 4 part series of teasers to keep fans entertained until the long-awaited season dropped. From revealing that Hopper was alive to welcoming fans to the Creel House. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/bccec5a7-9d2a-4be2-a5b1-7d70ef80d7ee/Screen+Shot+2022-07-29+at+2.23.20+PM.png Work - Stranger Things STRANGER THINGS DAY | On November 6, 1983, Will Byers went missing. On November 6, 2018, we invented Stranger Things Day. And ever since, it's been a launchpad for major series announcements & unforgettable fan service. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1658961294560-WJR176OJZVRJF04MRHLK/Screen%2BShot%2B2022-07-27%2Bat%2B4.25.32%2BPM.jpg Work - Stranger Things '80s POSTERS | Posters for every episode of Season 1 that paid tribute to classic films. These went so big on social that Louis Vuitton put one on their runway at Fashion Week. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1658961323664-AYZO09NPDJRJHH1QFNQB/IMG_6735.jpg Work - Stranger Things CURIOSITY VOYAGE IG STORIES | In the early days of Instagram Stories, we set a CYOA trend on the app by creating an interactive tap experience using characters and storylines. The first activation of its kind and another way we became besties with the fandom. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1658961343924-1QUAYE35DOH3MYRABYC4/Screen%2BShot%2B2022-07-27%2Bat%2B4.51.04%2BPM.jpg Work - Stranger Things FEED DART | Why not build a generator where you can feed your friends to a baby demogorgon? A huge feat pulled off in collaboration with VFX artists to bring ST2's cutest deathly creature to life on social. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659119931356-6ZWC37Y5CKMU96JVCC6R/IMG_6740.jpg Work - Stranger Things CURIOSITY CARPET | To make our red carpet coverage for ST3, we invited Randy Havens aka Mr. Clarke to interview cast. Their pure excitement and his hijinks made for a beloved interview piece for fans. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659121006696-TFTOACKFUB6ZEFMUGG1E/Screen%2BShot%2B2022-07-29%2Bat%2B2.56.06%2BPM.jpg Work - Stranger Things SATURDAY STRANGER MORNING CARTOONS | A weekly rewatch series leading into S4 where classic Stranger Things scenes are reinterpreted by some mind-blowing animators in various styles. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/2aa79e52-5c93-4a5e-b743-3ffff11a0178/Screen+Shot+2022-07-29+at+2.17.28+PM.png Work - Stranger Things SLURPEE FOR ALEXEI | In honor of S3's beloved fallen, we called on fans to reply chug their slurpees on social. Thousands responded! https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/872de695-65ab-4600-8459-2f72eeb72866/Screen+Shot+2022-07-29+at+2.19.48+PM.png Work - Stranger Things #NEVERENDINGCHALLENGE | As the Neverending Story scene from S3 set the internet ablaze, we harnessed those flames and cemented a trend that even the original Childlike Empress could not ignore. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659119585507-UB72B3WI8I6GHWNMN1K0/Screen%2BShot%2B2022-07-29%2Bat%2B2.31.30%2BPM.jpg Work - Stranger Things GLOBAL REWATCH | We recruited artists from 17 countries to interpret each episode of Stranger Things in their own style. Resulting in the ultimate global collection. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1658961351313-05BF0EM09W5C22W4PNZ3/Screen%2BShot%2B2022-07-27%2Bat%2B4.32.44%2BPM.jpg Work - Stranger Things STRANGER THURSDAYS | A weekly rewatch series featuring fan-first live tweets, cast exclusives, and easter eggs to decode ahead of the premiere of ST2. Trended weekly and solidified ST's Twitter presence and fan friendly voice. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/45d71e33-ec86-46ab-a09e-9bc9a2e0ef6b/Screen+Shot+2022-07-29+at+2.08.57+PM.png Work - Stranger Things BOB NEWBY IN MEMORIAM | An all-time reactive favorite of mine, we got cast to offer some humorously morose tributes to fan-fave Bob Newby. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/a1ad09ca-833d-4835-b0b3-d35fbfff0339/Screen+Shot+2022-07-29+at+2.12.03+PM.png Work - Stranger Things JAZZERCISE WITH MRS. WHEELER | A special piece for S3 launch weekend, we recruited Cara Buono to make sure our fans got in a good stretch during their binges. https://www.brookehefner.com/work/gossip-girl monthly 0.5 2022-08-01 https://www.brookehefner.com/work/american-horror-story monthly 0.5 2022-07-25 https://www.brookehefner.com/work/savage-x-fenty-amazon-2019 monthly 0.5 2022-08-01 https://www.brookehefner.com/work/bridgerton monthly 0.5 2022-08-01 https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659386504201-UHQ79PRT02QV40KUQYU5/Screen%2BShot%2B2022-08-01%2Bat%2B4.41.06%2BPM.jpg Work - Bridgerton A NEW SEASON | We gathered our love triangle for Season 2 on set and filmed a dramatic teaser to set up their conflicting desires. I contributed creative direction on set as well as directed the voiceover capture. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/5a053c6a-e29e-4aa6-86cd-46ea7cb1f82b/Screen+Shot+2022-08-01+at+4.42.29+PM.png Work - Bridgerton REGENCY WHISPERS | Each cast member of Season 2 got their shine as we captured each in deep (and gorgeously shot) thought. While the voice of Lady Whistledown (aka Julie Andrews) offering scandalous gossip on each of them. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/82fc02f7-21d1-496a-a261-0ee032908081/Screen+Shot+2022-07-29+at+4.58.10+PM.png Work - Bridgerton EVERY SCANDAL HAS | We offered TikTok some delightful audio from Julie Andrews to stratify their besties in a social order. What began as audio that allowed besties to declare how they'd act out in a scandal grew a life of its own. The trend earned 7.5B+ views. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/79ac5258-2069-418f-a50f-35fec0af9a43/Screen+Shot+2022-08-01+at+4.43.30+PM.png Work - Bridgerton SOCIAL SEASON PORTRAITS | We gathered the characters of Bridgerton in various groupings for glamorous slo-mo portrait capture (as if posing for a painting). In each piece, we watched relationships unfold solely via body language. Love, loathing, and a combination of the two drove fans wild and earned millions of views across platforms. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/17bfa3f8-83e9-4741-920e-3e609253faa8/Screen+Shot+2022-08-01+at+4.45.41+PM.png Work - Bridgerton PAGE TURNERS | In seasons 1 & 2, we tasked cast with reading the steamiest passages from the Bridgerton books to rile up our fandom. The results? Simply delectable. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/4c5a39a3-e8f7-428d-b636-e4945145ab88/Screen+Shot+2022-07-29+at+4.48.39+PM.png Work - Bridgerton MARRIAGE MART | Regency courting customs hail from another time. We recruited fan faves Eloise & Penelope to help fans navigate courting, balls, and Diamonds. This POV piece inserts fans into the world of Bridgerton at the launch of Season 1. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/025a1601-4eca-4a71-9172-e932c24acc76/Screen+Shot+2022-08-01+at+11.34.32+AM.png Work - Bridgerton REGENCY DEBUTS | Ahead of Season 1's launch, we targeted the book fans by taking care to reveal each beloved character individually. Walking down a garden path while Lady Whistledown spilled all the tea. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/c76fbf92-17f3-4c36-a604-d0410038ce68/Screen+Shot+2022-07-29+at+4.55.56+PM.png Work - Bridgerton WHISTLEDOWN HEARS ALL | Crafted location specific copy for billboards across the country channeling the voice of Lady Whistledown to introduce viewers to the gossipy nature of the series. Pictured here with Bridgerton Author Julia Quinn. https://www.brookehefner.com/work/umbrellaacademy monthly 0.5 2022-08-01 https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659383689603-TVMDJ7WTB8EAYHIV4BXQ/Screen%2BShot%2B2022-08-01%2Bat%2B3.27.53%2BPM.jpg Work - The Umbrella Academy S3 KEY ART | A huge first for my team and I, after working on the social and character creative for so long, we were granted the opportunity to craft the S3 key art. Our cross-functional team worked to concept, sketch, creative direct, and design the final pieces. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/a3858a98-f9c7-406c-8c8e-059cbc81e4a5/Screen+Shot+2022-08-01+at+3.26.34+PM.png Work - The Umbrella Academy S3 NOW STREAMING | My team concepted & directed the cast of Umbrella Academy in a series of assets that see our characters roaming the hallways of Hotel Oblivion. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659384189446-56KA92FS1OLRWNDKR7NN/IMG_6754.jpg Work - The Umbrella Academy S3 CHARACTER ART | Introducing 7 new characters to the fold is no simple task. We used our Insta grid as a full spread to showcase our heroes old and new as well as teasing their powers. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/0542a687-4075-46c5-b24f-558525c11837/FICa4WCWUAILAtZ.jpg Work - The Umbrella Academy SPARROW TEASE ART | To play off the big buzz the new Sparrow Academy characters teased at the end of S2, we kicked off our campaign with just a bird's eye view of each new anti-hero. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/8ad9cbe9-15cc-4ef3-a739-ff683b1a2173/Screen+Shot+2022-08-01+at+3.22.38+PM.png Work - The Umbrella Academy S3 CHARACTER TEASES | Playing off the danger looming over our Brellies in S3, we teased fans with some "pecked" apart umbrellas and a peek at our characters new threads. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/7a1a9744-7408-4437-a135-bfa957aa33b3/Screen+Shot+2022-08-01+at+3.22.47+PM.png Work - The Umbrella Academy COMIC BOOK DAY '22 | Calling back to our graphic novel origins, we used Comic Book Day to tease a moment from Season 3. Partnering again with Gabriel Bá, we provided a scene for him to illustrate and hid them in comic book stories across the country. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/9f10b434-30de-4a1c-925d-b5ce5609e8f7/Screen+Shot+2022-08-01+at+3.26.48+PM.png Work - The Umbrella Academy S2 NOW STREAMING | Brace yourselves for the grooviest dance party ever thrown by ex-superheroes. To prime fans to enter the 60s with the Umbrella Academy we filmed a special dance piece with true Austin Powers energy at the S2 marketing shoot. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/595b3dc3-f8d8-4bd4-95d2-8d469291166d/Screen+Shot+2022-08-01+at+3.25.25+PM.png Work - The Umbrella Academy COMIC BOOK TRIBUTE | At the S2 marketing shoot, we grabbed something special for fans of the Umbrella Academy graphic novels. Lining up the siblings in academy uniforms, we mimicked a famous image from the comics, paying tribute to our origins while counting down to season 2. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/2f4a9786-6893-4b4e-8fe3-e52e9f59415d/Screen+Shot+2022-08-01+at+3.26.18+PM.png Work - The Umbrella Academy S2 MONTAGE ART | We created a poster as chaotic as The Umbrella Academy to celebrate S2 launch weekend. Capturing the madness was no easy task but this collab between our team and design ended up being an all-time art piece for the series. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/7dbcd316-8d37-49b2-909e-d9223e64ba12/Screen+Shot+2022-08-01+at+3.22.04+PM.png Work - The Umbrella Academy S2 AT HOME DATE ANNOUNCE | Marketing during the shutdown was an interesting time to say the least. But getting the chance to ask our cast to recreate a Season 1 dance sequence in their living rooms to announce Season 2 was a bright light in a dark time. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/72eff50b-611b-4c80-9993-6954c8805bc7/Screen+Shot+2022-08-01+at+3.25.15+PM.png Work - The Umbrella Academy TIME WARP | Before fans knew where our Umbrella Academy landed in time after Season 1's cliffhanger, we scripted and shot a series of teases where our characters were stuck in a time warp wondering wtf was going on. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659383839151-NK16C9W9W6PPJ5L450HL/IMG_6747.jpg Work - The Umbrella Academy TIME TRAVEL GRID | As fans waited for the Season 2 trailer, we fed them bits and pieces of our new 60s timeline with teaser quotes, jello molds, and eye-popping character art. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/138c1196-6a6b-4d96-868c-65b26926040f/Screen+Shot+2022-08-01+at+3.26.57+PM.png Work - The Umbrella Academy TIME WARP IG FILTER | We gave fans the opportunity to step into our heroes' 60s shoes with a super-powered Instagram filter experience. Along with a chaotic promo video from our beloved Ben Hargreeves. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/c024a2be-eb7d-4f09-9bfb-834713fe7472/Screen+Shot+2022-08-01+at+3.24.47+PM.png Work - The Umbrella Academy GERARD WAY SINGLE ART | We collaborated with comics illustrator Gabriel Bá to create animated single art to hype up Gerard's original song written for Season 2. A little something special for the fans. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/cc3a60e5-ba7d-4aa0-8c75-85887c2be1a3/Screen+Shot+2022-08-01+at+3.26.07+PM.png Work - The Umbrella Academy REWATCH WITH FUNKOS | How better to relive fave moments from Season 1 than with the brand-new Umbrella Academy Funko dolls? Shot and choreographed in full-on DIY mode, this piece was a hit with fans. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/8f78daa1-3afb-4b8b-be84-811ddf5451c3/Screen+Shot+2022-08-01+at+3.20.29+PM.png Work - The Umbrella Academy MCR TRIBUTE THREAD | This one's just for me...and every other MCR fan. As an example of how niche and engaged our fanbase was, this Twitter thread paired lyrics from MCR's first album with every member of the Umbrella Academy. A total blast to write as well as an honor. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/bdce9cca-0d3c-4685-921d-a171f1be4d54/Screen+Shot+2022-08-01+at+3.20.19+PM.png Work - The Umbrella Academy MCR REUNION TRIBUTE | In honor of My Chem's first reunion show in 2019, we used photos of Five Hargreeves and a handy mallet to pay tribute to their iconic music video for I'm Not Okay. A rare moment to celebrate with the fandom that helped build ours. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/197342da-9cb1-4e5a-886e-c3c076bcdae2/Screen+Shot+2022-08-01+at+3.23.37+PM.png Work - The Umbrella Academy CONFESSIONS OF AN EX-SUPERHERO | Ahead of Season 1, we used the enigmatic character of Klaus Hargreeves to explain the ins and outs of his family. Well, in his point-of-view. A really fun one to script and creative direct and was a big hit with the fledgling fandom. It hit home our goal of a Wes Anderson meets Tim Burton tonality. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/96490b44-fc3f-493a-92d6-0ee290d059db/Screen+Shot+2022-08-01+at+3.24.17+PM.png Work - The Umbrella Academy FIVE EXPLAINS | Understanding the world of the Umbrella Academy isn't exactly simple. Naturally, we used our most confusing character (a 58 year old man in the body of a 13 year old) to break it down on launch day. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/3a8aea8c-dd34-492a-9e71-ea32b824ec5d/Screen+Shot+2022-08-01+at+3.22.17+PM.png Work - The Umbrella Academy AP PRESS SHOUTOUT | If you made it this far, please enjoy a badge of honor I carry with me daily. A shoutout from Alternative Press over an in-the-moment red carpet capture of Gerard Way beaming with cast on premiere night. This *forever* emo kid will never forget this moment. https://www.brookehefner.com/work/play-something monthly 0.5 2022-08-01 https://www.brookehefner.com/work/you monthly 0.5 2022-08-02 https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/e739082f-2bd1-4135-ace4-72280360f480/Screen+Shot+2022-08-02+at+1.45.20+PM.png Work - YOU BABY NAME REVEAL | Knowing that a baby was on the way ahead of Season 3, we used the plot development to announce the baby AND the date. We concepted a cake baking montage paired with Joe's delicious VO as he mulled over fatherhood. The piece earned 15.5M+ views across all owned platforms. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/a1818c7d-dc3f-4cf8-be52-8b0d045a74c1/Screen+Shot+2022-08-02+at+1.45.38+PM.png Work - YOU CARDI X JOE | Cardi B & Penn Badgley's bestie behavior on Twitter last year was inescapable. To seal the deal, my team crafted a letter from Joe to Cardi along with a custom hat just for her. The moment garnered massive press pickup from every outlet imaginable. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/1659463391814-SHGLXGSGJQEM20LANOA3/Screen%2BShot%2B2022-08-02%2Bat%2B1.44.35%2BPM.jpg Work - YOU TRUE LOVE | As fans realized Love's true nature in the finale of Season 2, we took a moment to react to our fans' stunned responses. Pairing her intense monologue from the series with an array of intense emotions captured at the marketing shoot, we made a huge reactive play on social for another wave of buzz. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/5b3919b5-e508-40f9-b240-b9c97ac56166/Screen+Shot+2022-08-02+at+1.50.00+PM.png Work - YOU YOU ON TWITTER | Our Twitter account is always taking big swings to get reactions from fans who are constantly fretting over their feelings for Joe Goldberg. Our following is constantly engaged. And we even got direct praise from Penn and Sera Gamble on our efforts. https://images.squarespace-cdn.com/content/v1/62cc8bb2af0d8806229a4ac2/df7f8f12-658b-4bcf-97cd-4604d98f7722/Screen+Shot+2022-08-02+at+1.51.12+PM.png Work - YOU LOVE, JOE | To harness the power of Joe's flawless takedowns of those around him, my team crafted custom voiceover that helped set the table for Season 2's new characters. We captured cast at the marketing shoot exhibiting their * truest * selves for the ultimate character intro package.